About · Reefa since 2020

A cleaning company on which your plans can rest.

Reefa is a Krakow-based cleaning company, operating since 2020 in a B2B model. We specialize in long-term service of offices, medical facilities, schools, housing communities, and Class A office buildings. Since 2024 we also serve Katowice and the Silesian Agglomeration.

96%
client retention
>1 year cooperation
98%
biodegradable supplies
certified
50+
properties served
Krakow + Katowice
2020
year founded
estab. 2020
Reefa history

How Reefa was born.

Reefa Sp. z o.o. was founded in 2020 in Krakow on a single, simple conviction: the B2B cleaning market in Poland needs a partner, not a vendor. In 2020 we noticed that B2B cleaning companies live on transactionality — the client pays monthly, gets rotating staff, and contact with the office is minimal. That model doesn't build trust.

We started with three Krakow clients: one office on Stradomska, one clinic in Kazimierz, and one Class A building in Bronowice. We set a rule we've kept to this day — we don't outsource anyone. Every person who cleans a client's office is a Reefa employee on a proper contract, trained in our procedures and assigned permanently to one property.

Today, six years later, we serve over 50 commercial properties across Krakow and the Silesian Agglomeration. Client retention — 96% — is the highest in this market segment. The average client relationship exceeds two years.

In 2024 we expanded into Katowice. The reason was pragmatic: Krakow clients opening offices in Silesia started asking whether we'd organize service there too. The decision was simple — we hired a local team, opened a coordination office, and today we serve properties from Tychy to Sosnowiec.

"Cleaning shouldn't be visible in the daily life of a company. Cleanliness should be the state of things, not an event."Ilya Fridman, founder

Every operational decision at Reefa follows one principle: remove every cleaning concern from the client's shoulders. From permanent staff through the QR-code reporting system to a dedicated coordinator — everything builds a structure that runs without your involvement.

Four values

What really matters.

Reliability

We deliver what we promise. Schedule is sacred. If something goes wrong — we tell you in advance and propose a solution.

Permanent staff

We don't outsource anyone. We employ our own staff on proper contracts, train them, and build long-term relationships.

Responsibility

98% of our supplies are biodegradable. We care about the environment, employee health, and your daily surroundings.

Transparency

Price set before start. No hidden costs, no invoice surprises. One monthly VAT invoice — every line itemized.

Management team

People responsible for quality.

Quality of daily service at Reefa is owned by specific people — by name, phone, email. No call centers, no agents, no "contact us through the form".

IF

Ilya Fridman

Founder & CEO

Responsible for company strategy, growth direction, and direct contact with key clients. Hired the first Reefa employee in 2020 — when competition was outsourcing everyone.

DT

Diana Tsvihun

Operations manager — Krakow region coordinator

Runs the entire operation: coordinators, schedules, quality audits. Main operations contact for 30+ properties in Krakow — handles QR-code reports daily.

Quality control system

How we guarantee consistent standards.

Quality control is the foundation of Reefa. Before we start cleaning your property — we build a structure that ensures repeatable standards regardless of who's on shift.

Property profile document

Before start we create an internal document describing how to care for a specific space: client work rhythm, important meeting times, reception preferences, allergens, room access. Every employee knows this document by heart.

Dedicated coordinator

One person owns your property. Quickly responds to issues, plans replacements during illness, runs regular quality audits. Not a call center — one specific human with a phone number.

QR-code system

Every client employee can report issues via a QR code placed at the property. The coordinator gets notified and acts immediately — without involving company management.

Regular audits

The coordinator regularly visits your property and rates work quality independently of daily reports. We provide a monthly report with point scoring of cared-for areas.

Permanent staff

Reefa staff turnover is 11% per year — meaning we keep 89% of the team. A rarity in an industry where 60-80% annual turnover is the standard.

Liability insurance

Reefa carries active liability insurance up to 500 000 PLN. Every visit and every employee is covered for unforeseen events.

Company info

Reefa in brief.

Legal name
Reefa Sp. z o.o.
NIP
5130266590
REGON
386414685
KRS
0000847122
Founded
2020
Address
ul. Żbicka 10A, 32-065 Krzeszowice
Employees
10–50 (employment contracts)
Legal form
Sp. z o.o. (VAT payer)
Liability insurance
500,000 PLN
Payment
VAT invoice, bank transfer
Service area

Where we operate.

Krakow — main office since 2020

All Krakow districts: Stare Miasto, Kazimierz, Podgórze, Bronowice, Krowodrza, Nowa Huta, Czyżyny, Prądnik Biały and Czerwony, Mistrzejowice, Dębniki. Plus surroundings up to 15 km from city limits.

Katowice — branch since 2024

All Katowice districts plus Silesian Agglomeration: Tychy, Sosnowiec, Mysłowice, Chorzów, Bytom, Zabrze, Gliwice, Ruda Śląska. Local team, local coordinator.

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